Duration
8 weeks
Tools
Adobe Illustrator
Project brief
Client is releasing their first album and wants a conference logo that also works as a sticker, and a conference report.
For the logo, they wanted it to be inspiring, inclusive, and playful.
For the report, they wanted lots of visualisation diagrams and photos, and NOT to be text-heavy.
1. Understand
. . . the client
To deliver the best customer experience and ensure the work was accurate to the client's needs, I provided regular email updates on the work.
What I discovered:
- My initial approach was incorrect. Feedback from the first review revealed they wanted more visualisation and pictures, and less text.
. . . the constraints
Existing photos: No communication with the photographer to ensure a suitable variety of photos of the events and attendees.
2. Ideate
Logo design meetings:
Sketches
Met with Equate's Staff and Student Champions to get feedback on the logo sketches
Digital Drafts
The top 6 logos chosen were finalised into digital drafts in multiple color modes
Initial ideas for the cover:
4 separate covers, with different design directions, were created to:
- gauge the client's preferences
- decide on the design direction based on the cover chosen
3. Final Designs
Logo and stickers:
- Feedback: clients and attendees loved the logo, and that it was available as stickers.
- Reused in many conference design materials
Conference report:
- Feedback: Pleased about the visuals, good balance of text-content and images/visuals
Reflection:
I learned:
- Time management balancing multiple priorities
- Exploring more visually creative designs while maintaining a professional corporate standard
- Effective prioritisation of features under high stress and pressure
What I would change:
- More variety in the photographs, regarding the events and attendees captured
Overall, I'm extremely pleased with the outcome of this project. I was privileged to have clients who were clear and communicative, freedom to express my creativity, and a generous timeline and budget.
My biggest takeaway is that when opportunities like this arise, to use it to push past expectations and try new things.